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Importance of Social Media Marketing

March 29, 2012 Comments off

Intro 

Social media marketing is one of the fastest growing outlets in the Internet marketing industry.  With the rise of social marketing and networking, many online businesses can create a following to their brand name or their products and or services.  There are many very popular social media websites that any webmaster can use for free or for a very small fee that may bring very big results without having to hire an expensive seo company.

Google Plus Google Plus                                                             

Google just created a system to compete with Facebook’s like system.  It is called Google plus 1 and it is currently the hottest thing in the social media work at the moment.  I personally think it’s a really bad system and concept which is easily manipulated, I also think that Google should stay and focus on what they are and do.  Which is being the worlds best search engine, they may be getting ahead of themselves trying to compete in other areas which may lead to their downfall some day.  The point of Google plus is that when someone likes your website, they can plus 1 it just like a like in facebook, so their friends and associates in their circle / community can see that they like and recommend your website.

Linked-In 

Linked InLinked-In is another great social community that pertains mostly to businesses as opposed to facebook which pertains mostly to teenage girls and Melvins alike. As you can see off the bat I am not a fan of facebook nor will I ever be, but with that said it doesn’t even matter what I personally think because Facebook has millions of members that you can get your product or service in front of.  Especially if your target market is teenage girls, then you can create a HUGE following to your offering and or company within a few days.  Linked-In is quite the opposite from facebook, if you are a B2B business then Linked-In is where it’s at in order for you to connect and mingle with prospective clients and strategic partners.  There are many strategies when it comes to marketing yourself or your company on Linked-In.  One great way is to join or start a group and start communicating with as many people as you possibly can, that means sending out tons of introductions and love mail to as many people as possible.

Twitter 

Lastly we have a website called twitter, which is something I am still trying to find out Twitterwhat it is.  I personally do not get it and I don’t get how many people actually like and or participate on that website.  What you do on twitter is basically blurb pointless and meaningless one line information for other people to see.  But the point is that the mentioned social media website has millions of users combined and is a great place for you to promote your business  usually cost free with little effort.

Conclusion 

It is a great idea and online business strategy to at least check out the above mentioned websites, especially being that they are free to join and participate you really have nothing to lose but a little bit of your own time and energy.  But the point is you don’t need to invest thousands of dollars to promote your website in these social communities.  Its all about the following, so get out there and create that following to your business.  There is a reason why social media marketing is one of the hottest seo services offerings today.

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